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10 Tips for Designing More Effective Retail Store-Window Displays
When you own a retail store, your display windows are the first chance you have to make an impression on your customers. They can draw shoppers in — or drive them away. While you can’t judge a book by...
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How Much Is Too Much to Charge Your Customers?
Many small business owners have difficulty deciding what they should be charging for their product or service? Am I charging too little? How much is too much? Business expert Ellen Rohr has good advice...
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How to Sell Your Team On Your Higher Prices
It's time to raise your prices to stay in business. Create a selling price that your team can believe in. If your team doesn't buy your prices, neither will your customers. Follow small business expert...
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How E.T. the Extra-Terrestrial Nearly Destroyed the Video Game Industry
Microsoft’s Xbox One has been in the news recently thanks to some very restrictive features on the next generation games console. Alex Morris tells the legendary story of Atari's disastrous development...
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Management Tips From a Failed Business
Changing management practices to increase profitable sales requires changing strategy, measuring performance and being prepared to make hard decisions.Author informationSam ThackerPresident at BFS-USA...
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4 Ways to Turn Showroomers into Customers
When your business is in danger of becoming just a local showroom for online retailers, it's time to fight back. These tactics will help you outsmart the smartphone shoppers.The post 4 Ways to Turn...
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Never Be Afraid to Raise Your Prices
Are you fearful of losing your customers should you raise the prices of your products or services? Denise O'Berry explains why you should never be afraid to raise your rates for the good of your...
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Creating Your Black Friday Attack Plan
Is your business ready for Black Friday? Your shelves may be stocked, but savvy marketing for the holiday shopping season starts long before that day of shoving and spending. The post Creating Your...
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TV Is a Great Research Tool to Grow Your Business
Watching television -- including the commercials -- can provide the research you need to make your old business new again, introduce you to a new industry, and create exciting opportunities.The post TV...
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6 Secrets to Raising Prices Successfully
How can a business start raising prices successfully, pass these increases on to its customers, and still retain a loyal following? Richard Weinberger shares six practical ideas that work.The post 6...
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Your Process Is As Important As Product When Selling Consumer Goods
No matter how attractive the product you are selling, to make money in consumer goods you must have a well-conceived product strategy in place. The post Your Process Is As Important As Product When...
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Are Your Prices Too Low? It’s Time to Rethink Your Pricing Strategy
Startups and small businesses have a habit of setting their prices low in order to attract customers or because they undervalue what they have to offer. The problem is, says Nellie Akalp, this approach...
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How to Put Overstock.com Out of Business in One Easy Lesson
If there was a way for your business to eliminate unsold merchandise, would you do it? Here's how one business does just that successfully. The post How to Put Overstock.com Out of Business in One Easy...
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How Should I Handle Customers Who Say My Prices Are Too High?
Taking your customer’s statements at face value when you are trying to sell can often lead to trouble. For one reason or another, customers often tell salespeople one thing when they mean something...
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Send Retail Sales Soaring with the Right Store Design
By Reno Macri If there is one thing true about the retail industry, it’s constantly changing on a massive scale. Giant corporations, online vendors, and independent businesses are all vying for that...
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Dynamic Pricing: How Wiser Can Help Your Business Remain Competitive and...
If you’ve shopped around for airfare or comparison-shopped on Amazon, you’ve probably noticed that just because you see one price now, you might not see it again later. In fact, the price on an airfare...
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How to Respond to Customers Who Want Your Work for Free
Do you want to sell your products or your work for free? I’m sure you don’t. But it happens all the time. Customers want what you have to sell and pay you nothing for it. What should you do when...
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Pricing Strategies to Sell More
I recently goofed. I was trying to raise money for a local project. What I did was I asked for donations of $100 and $200. I got almost $5000 in donations in less than a week, but it probably took...
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Are Your Competitors Carving You Up Like a Turkey?
Nothing hurts revenues (and egos) more than getting carved up by the competition. One day you’re gobbling up business like hickory nuts, and the next day —WHACK!—you’ve been roasted and toasted and...
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How to Get Paid for Everything You Do
Far too often I see business owners and entrepreneurs just getting started that simply don’t value what they do enough because they don’t have the validation that comes with landing high-paying...
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